A pharma major turned to Borderless Access to get periodic insights on competition across different parameters to stay ahead of the curve. The primary focus areas were pain, allergy & cold, dermatology, OTC, digestive health and nutrition.
Our Competitive Intelligence & VOC capabilities helped the client assess competition and their revenues by business segment, monitoring market expansion and brand acquisitions at a global level. It offered actionable insights into generating market share impact by devising the right promotional strategies.
We offered the client a complete suite of tools to get a 360-degree view of competitive intelligence on a quarterly / annual basis, enabling it to course correct its marketing and promotional activities on a regular basis.
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