A pharma giant sought to deep dive into oncologist behavior in the USA market to track awareness, perception and behavior with respect to its drug in the MBC treatment area.
We assessed the prescription drivers for both inline and pipeline drugs. We carried out a detailed analysis on the treatment of MBC Patients and assessed unaided and aided awareness of agents in development. We looked at the MBC therapy attribute assessment and perceptual mapping for clinical endpoints.
The company got a detailed view of the consumer attitude and perceptions, enabling it to sharpen the messaging for improved impact.
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