A Life Sciences major sought to gain insights into patient behavior, opinions and quality of life to understand medication usage for managing lifestyle disorders, primarily focusing on top prescribed diabetes drugs.
Our analysis of patient perception and association for top 10 prescribed diabetes drugs helped us benchmark top 10 drug usage in terms of dosing, compliance, switching and ease of use and measure patient sentiments with respect to improvement in the quality of life.
The client was able to assess patient persona through our Social Media Marketing solutions, gaining insights into patient sentiments for long term drug usage, identifying associated sentiments with brands.
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