Borderless Access Expands in LatAm and Europe

Digital MR products and solutions company Borderless Access has launched its proprietary MR panel community in two new Latin American and two European markets: Ecuador, Peru, France and Italy.

Borderless Access provides technology-based consumer analytics solutions including BA Health, BA Insightz, SmartSight, HealthSight, Panel Solutions, and its proprietary seven million+ digital panel across 39 countries. The new editions mean the firm now operates in a total of seven countries on these two continents; and Borderless says it will also be rolling out in three new European and African markets in the next couple of months.

Commenting on the launch, EVP Dushyant Gupta (pictured) said: ‘Both Latin American and European markets offer unique challenges and opportunities, which market-relevant insights capabilities are well-suited to handle’. Gupta says the company has seen a rapid increase in demand for digital panels and solutions, with brands and businesses transitioning from traditional methods – and with a particular spike since the onset of the pandemic.