Performance Marketing Specialist
Responsibilities:
- Manage all aspects of Google Ad campaigns & other search channels for lead gen .
- Must be able to run DV 360 campaigns on their own.
- Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies.
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Monitor key metrics like impressions, clicks, conversions, cost per click and return on investment to understand the effectiveness of campaigns.
- Must effectively target audiences with respect to demographic, geographic, and psychographic groups in ad campaigns.
- Manage and optimize display campaigns across multiple devices.
- Develop PPC strategies to increase online visibility
- Collaborate with performance marketing team internally for the best practices implementation.
Below are the qualifications expected of a Performance marketing specialist:
- Graduate /post graduate in business management – preferably Post grad.
- In-depth knowledge of Google Ads, Microsoft Advertising and Google Analytics.
- Understanding of DV 360.
- Knowledge on Programmatic platform’s & Native platforms to run campaigns is a plus
- Understanding on Mobile marketing to run mobile specific campaign’s.
Job Type: Full Time
Job Location: Bangalore