Key Responsibilities

1. Panel Ownership & Lifecycle Management

• Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption.
• Drive survey completes and maintain a high participation rate across segments.
• Minimize churn and panel fatigue by implementing reactivation and engagement strategies.
• Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes.

2. Strategic Engagement & Retention Initiatives

• Design and implement gamification and loyalty/referral programs to boost engagement.
• Lead survey UX initiatives—optimize for mobile-first, low-drop-off experiences.
• Continuously capture and act upon panelist feedback and sentiment data.

3. Performance Monitoring & Optimization

• Track and analyze key panel health and business performance metrics.
• Optimize survey allocation to improve completion efficiency and user relevance.
• Implement fraud detection, identity verification, and quality controls.
• Reduce Cost per Complete (CPC) while enhancing revenue outcomes.

Core Responsibilities Breakdown

Panel Acquisition & Activation

• Collaborate with marketing to strategize and execute panelist acquisition campaigns.
• Optimize sign-up flows, landing pages, and first-touch experiences.
• Ensure smooth onboarding and encourage fast survey participation post-signup.

Survey Performance Optimization

• Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized.
• Partner with operations to manage quotas and panel alignment to survey supply.
• Enhance panelist satisfaction by improving survey structure and flow.

Engagement & Retention Campaigns

• Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges.
• Reactivate dormant users through automated, targeted campaigns.
• Monitor retention trends and address churn at its root.

Incentive & Cost Strategy

• Design reward models that balance motivation with business ROI.
• Monitor redemption flows to ensure security and user satisfaction.
• Align incentive spend with revenue targets.

Analytics & Experimentation

• Develop dashboards and reports on panel KPIs and business impact.
• Work with analytics teams for behavioral insights and segmentation.
• Run A/B experiments on engagement strategies and reward models.

Cross-Functional Collaboration

• Marketing: for acquisition and communication strategies.
• Finance: for incentive budgeting and profitability reviews.
• Operations: for survey quota planning and panel match rates.
• Product & Tech: for platform enhancements and feature rollouts.

Key Performance Indicators (KPIs)

• Panelist Growth Rate: Signups, activations, and qualified user base expansion.
• Survey Completion Rate (%): Completed vs. invited surveys.
• Churn Rate: Active vs. dormant/inactive panelists.
• CPC vs. Revenue: Cost per complete and return per panelist.
• Engagement Index: Participation in gamified tasks and loyalty schemes.
• Redemption Metrics: Redemption rates and fraud incidents.
• Panelist NPS & Sentiment: User satisfaction and loyalty trends.

Preferred Qualifications

• 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles.
• Strong understanding of incentive modeling, gamification, and retention mechanics.
• Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus.
• Excellent communication and collaboration skills.