Activate Your Brand Strategy
Awareness, Trial and Usage (ATU) solutions help businesses understand the consumer behavior and attitude at every stage of a product life cycle, from pre-launch to launch, post launch and usage.
Our ATU health solution caters to life science companies seeking insights into prescription patterns for flagship drugs. By using our proprietary real-time intelligent physician community platform, we deliver timely prescription insights across various physician specialties. We capture essential business data, including drivers and barriers to prescribing habits, brand perception and attitude. Such nuanced information provides life science firms a deep understanding of physician behavior, enabling the formulation of targeted strategies to boost product adoption and achieve market success. Our highly customized solution ensures alignment with unique needs of each company, enhancing its efficacy in providing actionable intelligence for strategic decision-making within the competitive pharmaceutical landscape.
The solution offers a comprehensive understanding of the level of brand recognition and familiarity among targeted physicians and their level of drug usage focusing on brand recall, message testing, advertising effectiveness, and overall experience on drug usage in their treatment management.
Our data-driven approach offers valuable insights to global life science companies entering new markets, expanding product lines or launching new products, assessing their brand strategies and offering solutions for effective performance. The ATU analysis enables agile adaptation to changing market dynamics, optimizing current strategies and informing the development of impactful campaigns. Stay ahead in the competitive landscape with a strategic brand approach empowered by ATU insights.
We aim to amplify your impact by employing effective channels that resonate with healthcare professionals. Leveraging our expertise, we optimize engagement strategies to ensure your message reaches physicians efficiently. Elevate your physician outreach and maximize your influence in the healthcare landscape through our tailored and effective channel approaches.
Our specialized approach scrutinizes the impact of your marketing efforts on key healthcare stakeholders. ATU analysis assesses physician’s reactions to brand promotions by conducting targeted surveys, measuring engagement metrics and analyzing sentiment. By evaluating physician reactions, we refine your promotional strategies for optimal engagement. We help you gain valuable insights, enhance brand resonance and ensure your marketing efforts resonate effectively with physicians for a stronger market presence.
With our ATU deliverables, brand managers and other senior stakeholders across the pharma and life science sector are able to track key brand KPIs and make effective decisions to increase their advertising effectiveness among targeted physicians
Awareness, Trial And Usage (ATU)
A pharma major tied up with Borderless Access to assess and revise its key messaging for a drug in the RCC therapy area. Read to know how Borderless Access ATU solutions helped the company take key decisions in an agile manner.
Borderless Access ATU solutions drove key business results for an MCB drug in the USA market. Read more to know how physicians’ behavior insights were brought into decision making.
© 2024 Borderless Access Pvt Ltd. All Rights Reserved.