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Multivariate Analysis Helped a Cab-Hailing Company Find Potential Markets

Multivariate and Segmentation Analysis

Business Problem

  • A cab-hailing company sought Borderless Access’s help to plan its fleet size and market expansion. As a part of scaling up its business, the company wanted insights into customer segmentation and profitability.

What We Did and How

  • We used data analysis to examine the company’s consumer behavior and market size to uncover patterns and relationships between variables. We conducted a multivariate analysis to identify purchase patterns, offerings, product liking, customer experience, and other factors. Using our segmentation system, we could categorize the user base based on profitability and consumer behavior.

Key Insights

  • We conducted a thorough segmentation analysis to identify profitable markets and segments. The cab-hailing company obtained insights into the nuances of its offerings that met consumer needs and wants and generated more demand.

Client Impact :

Our multivariate and segmentation analysis helped the cab-hailing company understand which segments were profitable. They plan to use the insights to tap into profitable consumer and market segments to scale their business. This exercise gave them a detailed insight into determining the right fleet size, where to grow their business, and how to target potential customers effectively.

Market

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USA

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UK

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