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Market Sizing to Navigate Competition and Unlock New Potential

Market Sizing Solution

Business Problem

  • A dietary and nutritional supplements major sought to deep dive into the competitive landscape and understand the market and the audience in supplements, sports nutrition, functional food, pharmaceuticals and dairy segments in Australia and New Zealand.

What we did and how

  • Analyzed competitor business strategies by portfolio
  • Forecasted revenue for upcoming products
  • Generated realistic product revenues with inbuilt what-if scenarios in dynamic forecast model

Key insights

  • Using our online panel capabilities in the region, we extracted and prepared data to offer a comprehensive view of the competitive landscape, profiling the top players. We came up with an extensive report with insights mapped for Australia and New Zealand.

Client Impact :

Our market sizing solution gave the client a fast and affordable view of the market, competitor revenues and growth, indicating opportunities for its proprietary product to take off.

Market

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