At a time when new pain points were being born, new behaviors were shaping up and connecting with consumers had become a struggle amidst Covid, Unilever partnered with us to understand hygiene challenges in Africa to bring about purpose-driven activations and relevant product innovations. Hygiene challenges are different in different geos and Unilever wanted to take a two way approach to cater to specific needs of audiences through a personalized and nuanced lens.
The research findings on the diverse data from African countries helped Unilever create affordable products, plan distribution and take supply chain decisions keeping local nuances and challenges in mind. Our direct and more humanized research approach ensured real-time data quantitative and qualitative insights from a remote setting with minimal human intervention, enabling Unilever to take significant purpose-driven decisions with their products
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