A global snack brand was preparing to launch a limited-edition spicy chips variant—with their campaign “Game Night Heat”—timed with the buzz of an international cricket tournament. The campaign was built around fan-fueled energy and snackable moments, targeting digital-first consumers across India, Australia, and the UK. With media inventory locked and only seconds to grab attention during high-traffic match breaks, the brand needed to quickly identify which ad creative would spark emotion, drive product appeal, and convert curiosity into intent—without risking delay or relying on guesswork.
Borderless Access deployed AdSight, our proprietary ad-testing solution, to help the brand make rapid, data-backed creative decisions.
The insights uncovered through AdSight enabled the brand to fine-tune their storytelling, sequence emotional moments more effectively, and create a campaign that genuinely resonated with cricket fans across diverse markets. Our emotionally intelligent, creative-specific testing approach gave the team the clarity and confidence to make quick yet meaningful decisions—turning a high-pressure moment into an opportunity to connect deeply with their audience and deliver a standout campaign that aligned with both brand intent and consumer sentiment.
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