Target Product Profile (TPP)

A Target Product Profile can play a vital role in the commercial success of a drug/product as it helps in the identification and optimization of product attributes and defines the course of R&D. TPP studies can also be important to align your drug development with healthcare regulations by acting as a line of communication between you and a regulatory body.

Our team has the experience and capabilities to implement a TPP (Target Product Profile) in a timely fashion while ensuring due diligence and carrying out all the required market data analysis for an effective outcome.

With BA Health TPP (Target Product Profile) service, you can build a strong portfolio strategy and define your product research and development outcome for desirable results.

Brand Research

Brand Research: The healthcare space today is extremely competitive and more consumer-centric than before, which in some ways make it function like the FMCG industry. This automatically elevates the importance of having a strong brand presence that is recognized as reliable and trustworthy among patients as well as healthcare providers.

With years of experience in the healthcare research space, combined with our work on brand research, trackers, digital patient and physician panels, BA Health, can help get a measure of your brand’s standing among your consumers in terms of awareness and perception. Branding research can also help you align your brand to your objectives, nurture your brand strength and trim out the weaknesses.

Our branding research provides reliable, actionable insights that can help you develop a solid brand strategy, one that stands the test of time.

Brand Tracking

A strong awareness about your own brand’s health in the real world can make all the difference in the highly competitive, high value but cost-constrained healthcare and pharmaceutical space. A good understanding of your brand’s health can also help you build the right market strategy and attract the right resources, both key for long term success.

With access to a wide spectrum of our deeply profiled proprietary healthcare panellists covering healthcare providers and patients allows us to gather real-world and actionable qualitative insights about where and how your brand stands in the market.

BA Health’s brand tracking service helps pharmaceuticals and other healthcare organizations of all sizes get a sound measure of their brand perception over a period of time, enabling them to take stock of their brand investment and strategies.

Segmentation Studies

As the healthcare space becomes more patient-centric, it becomes ever more important for pharmaceutical, biotech and other life sciences companies to understand their consumers’ thoughts and preferences to develop products better suited to certain consumer demographics. Healthcare segmentation studies are a useful way to engage with different types of patients and understand their preferences.

BA Health segmentation study capabilities, backed by our proprietary respondent data, go a long way in helping healthcare brands scale up and develop effective operational and product strategies for different market segments as well as to more effective healthcare marketing strategies.

KOL Mapping

An effective means to market your healthcare products is through a KOL. Also called a Key Opinion Leader, KOLs are generally physicians or healthcare providers who are considered as experts in their fields or peer group and who have a significant influence on how their peers carry out their medical practices.

With our diversified presence in the healthcare space, BA Health can help map KOLs from across different regions, communities, healthcare & specialties, and engage them to build a lasting relationship with your brand and to give your brand or product the right voice.