The Faces Behind Borderless Access

Meet the dedicated minds powering the Borderless Access mission. Our team of diverse experts unites distinct perspectives, skills and backgrounds, building a dynamic and inventive atmosphere that drives innovation

Executive Profiles

Ruchika Gupta CEO At Borderless Access

Ruchika Gupta
CEO/Founder

Ruchika Gupta
CEO/Founder

As the founder and CEO of Borderless Access, Ruchika Gupta stands at the forefront of strategic and financial development, driving the company’s remarkable growth journey since its inception in 2008.

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Dushyant Gupta Executive Vice President At Borderless Access

Dushyant Gupta
Executive Vice President

Dushyant Gupta
Executive Vice President

As Executive Vice President at Borderless Access, Dushyant Gupta leads the growth strategy at Borderless Access, steering the company’s revenue accountability and marketing/product innovation decisions.

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Bev Tigar Bassett Vice President BD Africa and UK At BA

Bev Tigar Bassett
Vice President - BD, Africa and UK

Bev Tigar Bassett
Vice President - BD, Africa and UK

Bev Tigar Bassett is the VP of Business Development for the UK, Africa and EU at Borderless Access. Based in Johannesburg, Bev drives business development initiatives in the African and UK/European regions,

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Robert Pierson Senior Vice President at BA

Robert Pierson
Senior Vice President - BD, US and Canada

Robert Pierson
Senior Vice President - BD, US and Canada

Robert Pierson leads the business development efforts for Borderless Access in the US and Canada region. He oversees client outreach and onboarding across various business verticals, including agency clients and corporates.

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Ejaz Mirza Vice President BD Middle East at BA

Ejaz Mirza
Senior Vice President – BD, Middle East

Ejaz Mirza
Senior Vice President – BD, Middle East

Ejaz heads the Middle East and Africa region and is based in Dubai. He has spent the majority of his career in the Middle East region, understanding the culture and consumers and helping leading brands grow.

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Aditi Bhonsle Vice President Research and Analytics at BA

Aditi Bhonsle
Vice President - Research and Analytics

Aditi Bhonsle
Vice President - Research and Analytics

As the Vice President of Consumer Research and Analytics, Aditi Bhonsale leads the client engagement and research teams, the global research and insights vertical of Borderless Access.

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Luke Francis Vice President BD USA Healthcare at BA

Luke Francis
Vice President - BD, USA (Healthcare)

Luke Francis
Vice President - BD, USA (Healthcare)

With two decades of experience spanning over multiple verticals, Luke Francis has a deep commercial and market understanding and is an accomplished and seasoned leader with an extensive track record in setting up digital operations at scale…

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Niraj Morey AVP Research and Analytics Middle East at BA

Niraj Morey
AVP - Research and Analytics, Middle East

Niraj Morey
AVP - Research and Analytics, Middle East

Niraj Morey works towards driving sales and new business acquisition efforts in the Middle East region. An expert in the consumer insights business, Niraj has exemplary work experience spanning over 20 years, which includes working in Unilever…

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Srihari Udugani

Srihari Udugani
Vice President - Technology & Innovation

Srihari Udugani
Vice President - Technology & Innovation

As the Vice President of Technology & Innovation at Borderless Access, Srihari leverages his deep expertise in enterprise software development, cloud computing and GenAI to drive the evolution of our technology assets…

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Sumit Mittal

Sumit Mittal
Vice President, Finance & Legal

Sumit Mittal
Vice President, Finance & Legal

As the head of finance, Sumit Mittal brings over two decades of global experience to his role at Borderless Access. Throughout his career, Sumit has held key positions at prestigious organizations…

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Usha

Usha TK
Head of Human Resources

Usha TK
Head of Human Resources

As the Head of Human Resources at Borderless Access, Usha plays a pivotal role in making Borderless Access a “People First” Company. With over two decades of rich experience in the field

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Advisory Board

BV Pradeep Advisor at BA

BV Pradeep
Advisor

BV Pradeep
Advisor

Pradeep has been an Insight professional & management leader for over three decades, having been in Global, Regional & Country leadership roles, leading Insight teams of over 300 CMI professionals, across 40 countries.

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