Healthcare & Life Science Archives - BorderlessAccess https://borderlessaccess.com/portfolio_cat/healthcare-life-science Tue, 26 Aug 2025 09:43:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://borderlessaccess.com/wp-content/uploads/2025/05/cropped-favicon-32x32-1-32x32.webp Healthcare & Life Science Archives - BorderlessAccess https://borderlessaccess.com/portfolio_cat/healthcare-life-science 32 32 Deep-Diving Into Patient Behavior Through Social Media Solutions https://borderlessaccess.com/case-studies/deep-diving-into-patient-behavior-through-social-media-solutions Fri, 09 May 2025 06:59:38 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=21736   Deep-Diving Into Patient Behavior Through Social Media Solutions Business Problem A Life Sciences major sought to gain insights into patient behavior, opinions and quality of life to understand medication usage for managing lifestyle disorders, primarily focusing on top prescribed diabetes drugs. What & How We Did It Extracted data from social media platforms Analyzed […]

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Deep-Diving Into Patient Behavior Through Social Media Solutions

Patient Behavior Through Social Media Solutions

Business Problem

A Life Sciences major sought to gain insights into patient behavior, opinions and quality of life to understand medication usage for managing lifestyle disorders, primarily focusing on top prescribed diabetes drugs.

What & How We Did It

  • Extracted data from social media platforms
  • Analyzed patient sentiments for diabetes drugs
  • Evaluated impact on quality of life with diabetes drugs
  • Consolidated brand usage insights for top 10 prescribed diabetes drugs

Key Insights

Our analysis of patient perception and association for top 10 prescribed diabetes drugs helped us benchmark top 10 drug usage in terms of dosing, compliance, switching and ease of use and measure patient sentiments with respect to improvement in the quality of life.

Client Impact :

The client was able to assess patient persona through our Social Media Marketing solutions, gaining insights into patient sentiments for long term drug usage, identifying associated sentiments with brands.

Market

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Worldwide

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]]> Learning Patient Behavior in Real-time Through Our Community Platform https://borderlessaccess.com/case-studies/learning-patient-behavior-in-real-time-through-our-community-platform Thu, 08 May 2025 11:45:58 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=22037 Learning Patient Behavior in Real-time Through Our Community Platform Business Problem A pharmaceutical major sought to dive deeper into the consumer behavior of patients with various eye conditions. Borderless Access teamed up with the client’s brand and marketing team to create, monitor and manage a custom online patient community. What & How We Did It […]

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Learning Patient Behavior in Real-time Through Our Community Platform

Real-Time Patient Behavior

Business Problem

A pharmaceutical major sought to dive deeper into the consumer behavior of patients with various eye conditions. Borderless Access teamed up with the client’s brand and marketing team to create, monitor and manage a custom online patient community.

What & How We Did It

  • Designed and recruited patients who qualified for the study and were using medications for various eye conditions
  • Created quantitative surveys, discussion forums, blogs, medical articles, newsletters & infographics to keep the patient community engaged and to gather opinions for the study

Key Insights

  • We were able to get real-time intelligence on patients’ dose adherence and compliance for prescribed / OTC medication
  • Through a combination of data collected from survey insights, blogs and discussion forum, we gathered insights into patient perception and the existing brand associations

Client Impact :

Our custom online patient community offered the client with real-time patient insights, enabling the medical affairs and marketing teams to get a full view on patient preference, compliance, switch-in and switch-out patterns across geos.

Market

France Flag

France

Germany Flag

Germany

Italy Flag

Italy

Spain Flag

Spain

UK Flag

UK

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]]> Staying Ahead of the Curve with Borderless Access Competitive Intelligence https://borderlessaccess.com/case-studies/staying-ahead-of-the-curve-with-borderless-access-competitive-intelligence Thu, 08 May 2025 11:43:41 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=22028 Staying Ahead of the Curve with Borderless Access Competitive Intelligence Business Problem A pharma major turned to Borderless Access to get periodic insights on competition across different parameters to stay ahead of the curve. The primary focus areas were pain, allergy & cold, dermatology, OTC, digestive health and nutrition. What & How We Did It […]

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Staying Ahead of the Curve with Borderless Access Competitive Intelligence

Pharma Competitive Intelligence Platform

Business Problem

A pharma major turned to Borderless Access to get periodic insights on competition across different parameters to stay ahead of the curve. The primary focus areas were pain, allergy & cold, dermatology, OTC, digestive health and nutrition.

What & How We Did It

  • Conducted data curation on a quarterly / annual basis for all portfolios
  • Analyzed revenue benchmarks and brand KPIs
  • Monitored promotional spends vs revenue

Key Insights

Our Competitive Intelligence & VOC capabilities helped the client assess competition and their revenues by business segment, monitoring market expansion and brand acquisitions at a global level. It offered actionable insights into generating market share impact by devising the right promotional strategies.

Client Impact :

We offered the client a complete suite of tools to get a 360-degree view of competitive intelligence on a quarterly / annual basis, enabling it to course correct its marketing and promotional activities on a regular basis.

Market

Worldwide Image

Worldwide

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]]> Borderless Access Helps Healthcare Majors Target Right Revenue Segments https://borderlessaccess.com/case-studies/borderless-access-helps-healthcare-majors-target-right-revenue-segments Thu, 08 May 2025 11:40:49 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=22010 Borderless Access Helps Healthcare Majors Target Right Revenue Segments Business Problem A healthcare major sought Borderless access’ assistance in understanding the lay of the land for digital healthcare, as it aimed to identify high revenue potential solutions. What & How We Did It Conducted extensive secondary research on the technology trends, the regulatory landscape, the […]

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Borderless Access Helps Healthcare Majors Target Right Revenue Segments

Healthcare Revenue Segment

Business Problem

A healthcare major sought Borderless access’ assistance in understanding the lay of the land for digital healthcare, as it aimed to identify high revenue potential solutions.

What & How We Did It

  • Conducted extensive secondary research on the technology trends, the regulatory landscape, the existing challenges in the market and the ongoing and upcoming start-up initiatives
  • Analyzed business gaps and areas of opportunities for maximizing patient interaction with physicians via technology

Key Insights

Through our research we identified multiple influencing digital trends that were gaining patient attention. Some regulatory changes had left a significant impact on the digital healthcare landscape.

Client Impact :

Our competitive intelligence capabilities equipped the client with a thorough understanding of the nuances of the entire digital healthcare ecosystem, enabling it to identify gaps in patient engagement and pin point at critical revenue segments within the digital healthcare ecosystem.

Market

India Flag

India

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]]> Single Platform to Review Sales KPIs & Portfolio Performance Across 50 Bus https://borderlessaccess.com/case-studies/single-platform-to-review-sales-kpis-portfolio-performance-across-50-bus Thu, 08 May 2025 11:08:43 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=21920 Single Platform to Review Sales KPIs & Portfolio Performance Across 50 Bus Business Problem A large medical devices company found itself in the need for a global dashboard which captures business unit revenues and other KPIs, and product performance details across regions and business segments in one place. What & How We Did It Using […]

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Single Platform to Review Sales KPIs & Portfolio Performance Across 50 Bus

Medical KPIS and Portfolio Performance

Business Problem

A large medical devices company found itself in the need for a global dashboard which captures business unit revenues and other KPIs, and product performance details across regions and business segments in one place.

What & How We Did It

Using our Business Intelligence and Dashboards & Data Visualization capabilities, we extracted and processed the monthly sales data, analyzed KPIs across regional/ national benchmarks and portfolio performance. We designed a power BI dashboard and ensured an auto update periodically.

Key Insights

  • The CFO view could provide yearly sales performance by category and business segments
  • The RBU view had the ability to generate and display revenue data by region and country across segments/category
  • The GBU financial report on the other hand had the ability to slice and dice data at any level (region, product, category)

Client Impact :

The client’s sales operations team and strategic business units were able to get a complete view of their global business revenues, achievements and performance on KPIs, enabling them to take quick informed strategic decisions in an agile manner.

Market

Worldwide Image

Worldwide

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]]> Pharma Major Gains Easy Access to Sales Force Activity https://borderlessaccess.com/case-studies/pharma-major-gains-easy-access-to-sales-force-activity Thu, 08 May 2025 11:06:07 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=21914 Pharma Major Gains Easy Access to Sales Force Activity Business Problem A pharmaceutical major partnered with Borderless Access seeking an interactive tableau dashboard to understand brand performance KPIs and monitor sales force activities across regions in the USA market. What & How We Did It Using our Business Intelligence and Dashboards, Data Visualization capabilities, we […]

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Pharma Major Gains Easy Access to Sales Force Activity

Pharma Business Intelligence

Business Problem

A pharmaceutical major partnered with Borderless Access seeking an interactive tableau dashboard to understand brand performance KPIs and monitor sales force activities across regions in the USA market.

What & How We Did It

Using our Business Intelligence and Dashboards, Data Visualization capabilities, we extracted and processed the monthly sales data, analyzed KPIs across regional/ national benchmarks and portfolio performance. We designed a dynamic dashboard and ensured an auto update periodically.

Key Insights

Our analysis of the sales force performance by territory at brand level displayed sales performance, coverage and reach KPIs. The inbuilt dynamic geo mapping feature of the dashboard helped business units to review performance team wise.

Client Impact :

Our Business Intelligence, Dashboards & Data Visualization capabilities helped the client’s sales operations team to identify territories with the highest coverage and reach driving revenues.

Market

USA Flag

USA

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]]> Market Sizing to Navigate Competition and Unlock New Potential https://borderlessaccess.com/case-studies/market-sizing-to-navigate-competition-and-unlock-new-potential Thu, 08 May 2025 11:03:34 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=21908 Market Sizing to Navigate Competition and Unlock New Potential Business Problem A dietary and nutritional supplements major sought to deep dive into the competitive landscape and understand the market and the audience in supplements, sports nutrition, functional food, pharmaceuticals and dairy segments in Australia and New Zealand. What & How We Did It Analyzed competitor […]

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Market Sizing to Navigate Competition and Unlock New Potential

Dietary and Nutritional - Market Sizing Solution

Business Problem

A dietary and nutritional supplements major sought to deep dive into the competitive landscape and understand the market and the audience in supplements, sports nutrition, functional food, pharmaceuticals and dairy segments in Australia and New Zealand.

What & How We Did It

  • Analyzed competitor business strategies by portfolio
  • Forecasted revenue for upcoming products
  • Generated realistic product revenues with inbuilt what-if scenarios in dynamic forecast model

Key Insights

Using our online panel capabilities in the region, we extracted and prepared data to offer a comprehensive view of the competitive landscape, profiling the top players. We came up with an extensive report with insights mapped for Australia and New Zealand.

Client Impact :

Our market sizing solution gave the client a fast and affordable view of the market, competitor revenues and growth, indicating opportunities for its proprietary product to take off.

Market

UK Flag

KSA

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]]> HPC Revenue Forecasting, Identifying Target Markets for Over 5000 Drugs https://borderlessaccess.com/case-studies/hpc-revenue-forecasting-identifying-target-markets-for-over-5000-drugs Thu, 08 May 2025 11:00:35 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=21896 HPC Revenue Forecasting, Identifying Target Markets for Over 5000 Drugs Business Problem A US-based pharmaceutical company approached Borderless Access with the goal of creating a 10,000+ drug list using HPC for tablet capsules, syrups, lotion, injections etc. It wanted to use the list to create a forecast model for 5000+ drugs, targeting the USA and […]

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HPC Revenue Forecasting, Identifying Target Markets for Over 5000 Drugs

HPC Market Revenue Forecasting

Business Problem

A US-based pharmaceutical company approached Borderless Access with the goal of creating a 10,000+ drug list using HPC for tablet capsules, syrups, lotion, injections etc. It wanted to use the list to create a forecast model for 5000+ drugs, targeting the USA and Canada market.

What & How We Did It

  • We created a list of HPC drug manufacturers in the USA and Canada regions, breaking it into categories – H-HPC & L-HPC
  • We used H-HPC drugs for the forecast model, setting business rules, criteria, assumptions, caveats & developing the right methodology
  • We used design mock-ups and developed VBA forecast models for the tablets & capsule segments
  • Projected annual sales value & volume for 200+ pharmaceutical companies who would be purchasing the client’s products

Key Insights

We used the drug list to understand the production volume of drug manufacturers using HPC, and create revenue scenarios and summarize the forecast results. Using our customized forecast model, the sales and operations teams were able to set realistic targets for the sales force.

Client Impact :

Our forecast methodology helped the client’s sales team to target higher volume drug manufacturers, driving key business impact.

Market

USA Flag

USA

Canada Flag

Canada

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]]> From Insights to Concepts: How a Pharma Company Tested the Waters https://borderlessaccess.com/case-studies/from-insights-to-concepts-how-a-pharma-company-tested-the-waters Thu, 08 May 2025 10:58:04 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=21883 From Insights to Concepts: How a Pharma Company Tested the Waters Business Problem A medical device company wanted to test the waters for two shortlisted creative wrappers and zero in on the one that lives up to the full potential of the brand based on the user brand association. What & How We Did It […]

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From Insights to Concepts: How a Pharma Company Tested the Waters

Pharma Research Company

Business Problem

A medical device company wanted to test the waters for two shortlisted creative wrappers and zero in on the one that lives up to the full potential of the brand based on the user brand association.

What & How We Did It

We recruited and reached out to the target audience which comprised microbiologists, molecular lab technicians & lab directors in EU 5 and conducted surveys online, in local languages. The data we collected were provided through data tabs and summary charts categorized as per target markets.

Key Insights

We analyzed the qualitative scores of product sentiments, assessed the associated user perceptions of product credibility and reliability and measured product features on a qualitative scale from trusted brands. We evaluated product benchmarks in terms of innovativeness for usability.

Client Impact :

The client got insights into how the two concepts performed against several parameters and which concept had the most appeal. It helped the client come up with a messaging that established the brand as a leader in both established and new markets.

Market

Worldwide Image

Worldwide

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]]> Discovering Growth Opportunities; Navigating Competition https://borderlessaccess.com/case-studies/discovering-growth-opportunities-navigating-competition Thu, 08 May 2025 10:55:16 +0000 https://staging-ba.brdrlsxs.in/?post_type=portfolio&p=21865 Discovering Growth Opportunities; Navigating Competition Business Problem A prominent healthcare provider tied up with Borderless Access to discover growth opportunities in the digital technology segment and establish itself as a thought leader in the space. What & How We Did It Using our comprehensive business intelligence support solution, we carried out intensive research for data […]

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Discovering Growth Opportunities; Navigating Competition

Healthcare Growth Opportunities

Business Problem

A prominent healthcare provider tied up with Borderless Access to discover growth opportunities in the digital technology segment and establish itself as a thought leader in the space.

What & How We Did It

Using our comprehensive business intelligence support solution, we carried out intensive research for data gathering and analysis, to offer a detailed report with insights on the competitive landscape, challenges and strategies.

Key Insights

We analyzed the key trends in healthcare regulation and policy, and how they might impact the industry in the coming years. We also looked at financing and payment models, and how they are affecting providers and end users.

Client Impact :

The client got a detailed analysis of the Indian Digital healthcare ecosystem which enabled them to get insights into their competition and where they stood along with a solid reference point and a sense of direction towards potential growth.

Market

USA Flag

USA

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