Media Coverage Archive - BorderlessAccess

Revolutionizing Insights: BA Onboards Srihari Udugani to Lead AI-Powered Market Research Solutions

Navya U Y — Wed, 19 Nov 2025 09:58:40 +0000

Revolutionizing Insights: BA Onboards Srihari Udugani to Lead AI-Powered Market Research Solutions

19 November 2024

Media Coverage

Borderless Access, a global leader in AI-powered market research solutions, is excited to announce the addition of Srihari Udugani as Vice President – Technology and Innovation. With this strategic appointment, Borderless Access rearms its commitment to driving continuous innovation in the market research industry through advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML).

In a rapidly evolving business environment, CXOs and decision-makers need more than traditional data—they need real-time, predictive insights that guide strategic moves. By welcoming Srihari into the leadership team, Borderless Access is set to further strengthen its technological backbone, ensuring continued innovation and excellence in data-driven insights.

With a distinguished career spanning 18 years, Srihari brings unparalleled expertise in cutting-edge technologies, software development, and strategic leadership, positioning Borderless Access for heightened innovation and growth.

“Our goal has always been to empower clients with insights that help them make informed, impactful decisions for business growth,” said Ruchika Gupta, CEO of Borderless Access.

How AI and ML are Shaping Market Research

Automated Data Collection: AI allows for quicker, more ecient data collection across global markets, cutting down response times and improving accuracy.
Enhanced Fraud Control: ML algorithms are critical in detecting fraudulent responses and ensuring data integrity, resulting in more reliable insights.
Predictive Analytics: By leveraging AI, Borderless Access can oer clients forecasts of market trends, enabling businesses to make proactive, informed decisions.
Real-Time Insights: Businesses can now access real-time data, helping them stay agile in ever-changing markets and respond quickly to emerging opportunities

Srihari’s expertise in leveraging modern technology, coupled with his proficiency in enterprise software development and cloud computing, will drive further innovations in how Borderless Access delivers actionable, personalized insights to its clients, across industries and not limited to FMCG, retail, travel, media, finance, technology and more.

In his prior role, Srihari spearheaded the development of a demand forecasting product for the supply chain sector, demonstrating his capability to lead cross-functional teams and deliver impactful solutions in complex industries. His ability to facilitate this seamless communication between dierent teams, backed by his expertise in customer-facing roles and project management highlights his ability to merge technical knowledge with business acumen. This ensures complete alignment between technology and client needs.

What further sets Srihari’s expertise apart is his deep proficiency in industry-leading platforms such as AWS, Snowflake, and Databricks. Being extremely well-versed in such in-demand technologies, he is set to play a critical role in the ongoing growth of Borderless Access’ digital infrastructure and the development of innovative products and services.

Srihari Udugani’s vast experience in driving technological innovation makes him the ideal fit for Borderless Access’s ambitious goals. He will oversee the company’s tech initiatives, focusing on using technology to scale research capabilities, optimize data quality, and provide deeper, more actionable insights for clients.

“I’m thrilled to join Borderless Access at a time when the company is transforming how businesses engage and gain with the insights provided,” said Srihari Udugani. “My focus will be on ensuring that our technology stays ahead of the curve, providing CXOs with real time, validated and high-quality insights.

Beyond his technical achievements, Srihari is a strong advocate for continuous learning and knowledge sharing. He regularly publishes thought leadership content through blogs and oers mentoring courses on Udemy, further contributing to the broader tech community and nurturing the next generation of innovators.

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Redefining Insights for a Dynamic Future through Innovation and Collaboration

Navya U Y — Fri, 11 Jul 2025 14:56:24 +0000

Redefining-insights-for-a-dynamic-future-through-innovation-and-collaboration

29 October 2024

Media Coverage

Read our CEO, Ruchika Gupta’s Key Contributions to the GRIT 2024 Report

The GRIT 2024 Report offers a powerful glimpse into the transformation of the market research industry, emphasizing the pivotal role that innovation, agility, and collaboration play in staying competitive in an increasingly dynamic landscape. At Borderless Access, we are seeing firsthand how the industry is evolving, and how businesses are adopting agile, technology-driven approaches to gather, interpret, and apply insights with unparalleled speed and precision.

This year’s GRIT Report underscores a key trend: technology is at the heart of the future of insights. Artificial Intelligence (AI), Machine Learning (ML), and automation are no longer just tools but essential pillars of insight generation. These technologies are powering a new wave of engagement between companies and their audiences—enabling the delivery of smarter, faster, and more personalized insights than ever before. Whether through AI-enabled chatbots, AR/VR applications, or AI voice assistants, businesses are finding innovative ways to connect with consumers and build stronger, more engaging brand experiences.

The shift toward real-time, actionable insights is accelerating. Companies can now adapt to shifting consumer preferences and evolving market conditions with an agility that was once unimaginable. At Borderless Access, we have seen how AI-powered methodologies are revolutionizing everything from behavioral tracking to predictive modeling. These advancements allow us to provide our clients with deeper, more reliable insights, and to do so in a fraction of the time it once took. This has been especially transformative in industries like CPG, technology, and retail, where speed, accuracy, and relevance are the key drivers of success.

Collaboration is the New Competitive Edge

One of the standout findings from the GRIT 2024 Report is the rise of collaboration as a cornerstone of innovation. In the fast-evolving world of market research, no company can afford to work in isolation. The future of insights belongs to those who are building ecosystems of partners—collaborating with technology providers, research agencies, and clients to push the boundaries of what’s possible. At Borderless Access, we’ve embraced this ecosystem approach to deliver real-time, tech-enabled solutions that go beyond traditional research.

Our collaboration with clients in sectors such as CPG, tech, and retail has been instrumental in co-creating groundbreaking insights. This partnership model has been vital for leveraging advanced methodologies—whether it’s using neuroscience to decode emotional responses or employing real-time social media sentiment analysis to capture shifting consumer attitudes. These innovations are not only changing the way we collect data but also how we interpret it to drive real business outcomes.

The Regulatory Challenge and Opportunity

The GRIT 2024 Report also highlights an important challenge: the slower pace of technological adoption within highly-regulated industries like pharma and BFSI. While these sectors face unique hurdles, especially around compliance and data privacy, they also represent untapped opportunities for applying agile, tech-driven methodologies that can unlock new insights while maintaining regulatory compliance. At Borderless Access, we are keenly aware of these challenges, and we are committed to helping regulated industries navigate them by offering solutions that balance innovation with compliance.

Looking to the Future: Agility and Technological Integration

As we look to the future, it is clear that the future of insights will be defined by agility and technological integration. At Borderless Access, we are more committed than ever to using the latest advancements in AI, ML, and automation to help our clients stay ahead of the curve. The ability to leverage these tools in real-time is what will differentiate the leaders of tomorrow from those who fall behind.

Our commitment to pushing the boundaries of innovation ensures that we remain at the forefront of the insights industry. Whether it’s enabling our clients to predict market trends, analyze consumer sentiment in real-time, or develop personalized research solutions, Borderless Access is here to empower organizations to navigate the complexities of the modern market and make data-driven decisions that drive business growth.

As we embrace the future, those who adopt a tech-enabled, agile approach to insights will be the ones who lead in the years to come. At Borderless Access, we are proud to be a part of that future, driving innovation and delivering the high-quality, real-time insights our clients need to thrive in a fast-paced world.

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borderless-access-expands-in-latam-and-europe

Deebhu M — Fri, 09 May 2025 05:13:30 +0000

Borderless Access Expands in LatAm and Europe

23 February 2021

Media Coverage

Digital MR products and solutions company Borderless Access has launched its proprietary MR panel community in two new Latin American and two European markets: Ecuador, Peru, France and Italy.

Borderless Access provides technology-based consumer analytics solutions including BA Health, BA Insightz, SmartSight, HealthSight, Panel Solutions, and its proprietary seven million+ digital panel across 39 countries. The new editions mean the firm now operates in a total of seven countries on these two continents; and Borderless says it will also be rolling out in three new European and African markets in the next couple of months.

Commenting on the launch, EVP Dushyant Gupta (pictured) said: ‘Both Latin American and European markets offer unique challenges and opportunities, which market-relevant insights capabilities are well-suited to handle’. Gupta says the company has seen a rapid increase in demand for digital panels and solutions, with brands and businesses transitioning from traditional methods – and with a particular spike since the onset of the pandemic.

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recruitment-challenges-their-impact-on-online-costs

Deebhu M — Thu, 08 May 2025 11:47:00 +0000

Recruitment Challenges & Their Impact on Online Costs

11 May 2024

Media Coverage

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

In ESOMAR’s recently released Global Prices Study 2023 report, we find that prices for the online modes of many of the typical market research projects have increased compared to 2021. For instance, the global median price for an online Usage & Attitude study has increased nominally by 11% compared to 2021. Aditi Bhonsle shares her views on the challenges of recruiting participants for studies in online modes and how this affects its cost, especially with the higher share of the population moving to the digital world in this extract from the report.

The most important factor that measures the success of online research is the response rate of the audience on the panel platforms. This response rate is governed by the level of engagement of the panellist beyond the research survey itself and the incentives that are meted out to the panellist post-successful survey completion.

Over the last 2-3 years, the onset of the pandemic brought about disruption across most industries, including market research. With the physical restrictions that Covid brought in, there was a huge migration of the population to digital media. The need for feedback from consumers and, hence, research became very critical for businesses. The demand for online research grew exponentially, especially, in developing markets like India, the Middle East, and Africa where offline methodologies like F2F/CATI were more prevalent. For India, the online research pie grew from 10% to 40% of the overall research.

With the flux of the population moving to digital, one would have expected easier access to the required consumer digitally for research needs. However, with the innumerable apps and platforms that are at the disposal of the digital audience and a lot of them providing lucrative reward options, enrolment on a panel for research and incentives is no longer a novelty. Hence, recruitment has become challenging and expensive.

The increase in the number of surveys has led to survey fatigue among the existing panellists. Getting the panellists’ attention and response for a survey, even for 10-15 minutes, has become very challenging. There is a need for higher investment in engagement activities and lucrative incentivization to maintain the response rate. For e.g.: if, for a certain audience, the response rate was 12% earlier, it has dropped to 8-10% in the last couple of years. Hence, higher investment in terms of money and resources is not only required for higher recruitment numbers but also for better engagement and maintenance of the panel ecosystem.

Many technological advancements such as AI-backed panel analytics platforms to understand the panellist behaviour and enhance the panel performance have been added in the last 2-3 years which also leads to an increase in costs.

So, while online research continues to be more efficient than the traditional methods as can be seen from the average pricing per project, the global median pricing has increased over the last 2 years.

Are you curious about your agency’s prices compared to the median prices at global, regional, and local levels? Head to ESOMAR’s Global Prices Study 2023 to download the report and the data tool to benchmark your agency’s prices!

The report also includes relevant topics for the industry, such as the cost of a standalone F2F/virtual presentation, the choice of data collection methodologies, and the evolution of professional tariffs, along with opinions of industry experts. A must-read for both suppliers and buyers in the industry, available on the ESOMAR website.

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robert-pierson-join-as-svp-business-development-for-north-america

Deebhu M — Thu, 08 May 2025 11:43:21 +0000

Robert Pierson Join as SVP, Business Development for North America

18 January 2024

Media Coverage

Borderless Access has announced the appointment of Robert Pierson as the Head of Business Development for the US and Canada regions. Pierson has over two decades of rich experience in consultative sales in market research and other related industries across multiple geographies.

In his most recent role at Kantar Profiles, Pierson led the sales team for the Americas region, where he added and managed multiple Fortune 500 enterprise clients, increasing revenue by 30 percent and achieving a major milestone by creating a strong bottom line. With his prior experience across multiple regions including Europe, Africa & APAC, Pierson also plays an active role in international trade initiatives as a board member of the British American Business Council, building cross-border collaboration in the Americas.

At Borderless Access, Pierson will oversee client outreach and onboarding new clients across various business verticals, including agency clients and North America-based companies. He will focus on adding multiple new Fortune 500 enterprise clients across CPG, Healthcare, Technology, and E-commerce clientele to the company’s portfolio.

Addressing the latest appointment, Dushyant Gupta, EVP says, “As Borderless Access continues its transformational journey towards being a leading insights company, it aims to leverage Robert Pierson’s proven track record of bringing in large engagements leading to sustainable high growth.”

His appointment is part of Borderless Access’s recent spree of multiple senior level hires globally to build a high impact market and business development team across matured and developing client markets.

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ba-featured-in-quirks-as-one-of-23-top-online-research-firms

Deebhu M — Thu, 08 May 2025 11:40:53 +0000

BA Featured in Quirk’s as one of 23 top online research firms

5 December 2023

Media Coverage

Online research is a broad, diverse and flexible area of research. The companies in this field have access to custom technologies and methodologies that can provide valuable, high-quality and cost-effective results for your marketing research project.

Online research experts can offer facial-coding technologies, niche data, proprietary platforms or online communities. Whether you’re looking for B2B insights, customer research strategies, qualitative or quantitative methodologies or data collection and analysis methods, these companies have you covered.

With digital-first products and specialized online research services, Borderless Access stands out as a company with proven market and business transformations cutting across industries and domains that connect brands with the voice of customers to create a positive business impact. Having worked with Fortune 100 clients for the past 15 years, we deliver validated, genuine customer insights using our proprietary quality framework and AI-ML technology. We use best-in-class digital tools with robust fraud detection methods. Borderless Access offers end-to-end research solutions including qualitative and quantitative insights, competitive and market intelligence, niche audience data and advanced analytics.

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borderless-access-adds-middle-east-and-african-panels

Deebhu M — Thu, 08 May 2025 11:38:15 +0000

Borderless Access Adds Middle East and African Panels

10 September 2018

Media Coverage

Borderless Access, which made its name as an emerging markets panel specialist before adding developed countries and other digital MR services, has extended its global reach with the launch of proprietary MR panels in Kuwait, Qatar and Ghana.

Borderless provides access to hard-to-reach segments in consumer, B2B and specialist audiences, including healthcare; and in recent years has broadened its range of MR products and solutions to include analytics engine SmartSight, physician sampling suite HealthSight and passive data and hybrid research tool TAPP.

The firm now boasts a strong panel representation in the Middle East and Africa, and proprietary offerings in a total of 34 global markets.

EVP Dushyant Gupta (pictured) says of the latest launches: \’By extending our panel reach to these markets, we enable very strong coverage in Africa and the Middle East region. We now have a dedicated presence in 4 major Middle Eastern economies – KSA, UAE, Kuwait and Qatar and all regions are represented in Africa with our panels in Egypt, Kenya, South Africa, Nigeria, and Ghana. We hope to bring consumer insights closer to brands who have been asking for high quality, validated proprietary panels in these new markets\’.

Media Coverage: http://www.mrweb.com/drno/news26791.htm

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innovative-buyers-take-risks-push-boundaries-and-collaborate

Deebhu M — Thu, 08 May 2025 11:33:54 +0000

Innovative Buyers Take Risks, Push Boundaries, and Collaborate

October 9, 2023

Media Coverage

Read our CEO, Ruchika Gupta’s key observations in the GRIT Top 25 List and delve into her perspective on the notable developments propelling innovation within the insights industry.

Global companies thrive on innovation to keep pace with the changing market scenarios and to keep brands relevant for their customers. This explorative and risk-taking mindset allows brands to expand horizontally and vertically across geographies and customer segments. The consumer insights market plays a pivotal role in this ecosystem and is undergoing rapid transformations, as the digital and AI/ML mediums also usher in unprecedented connectivity, agility and information synthesis. The current ecosystem has seen a shift in how global brands engage with specialized partners to fuel innovation in the ever-evolving market research landscape.

As this year’s list rightly exemplifies: the companies that have empowered their teams and their external collaborators to push boundaries, have driven growth through exploration. These companies are willing to work with specialised tech-enabled insights companies to achieve agile impactful insights.

CPG companies have always been perceived as leaders in innovation in the research insights industry. Companies such as Unilever have been pushing the envelope by coming up with innovation platforms like Hive, which opens up collaborative & and presentation opportunities for the suppliers to bring forth new-age solutions. We collaborated with Unilever to incorporate methodologies such as consumer neuroscience and real-time behavioural tracking into interviews, using big data, artificial intelligence (AI) and machine learning (ML) to deliver precise predictions and insights.

The Coca-Cola Company worked with us to pilot a hybridized research approach to bring agility and deeper human centricity in decision making. Our key takeaway from these associations is that companies that are on the GRIT list are willing to collaborate with research partners to experiment and test new methodologies. They are not fearful of failure and are keen to push the boundaries.

Multiple tech companies have also made it to the list this time. Companies like Meta, Microsoft and Amazon, who are distinguished not only by their technological prowess but also by their ability to look for nuanced real- time insights to keep up with the constantly changing market trends, have collaborated with us to augment new age approaches for unveiling deep insights.

An important observation to note is that companies from the media, hospitality, travel and BFSI sectors are missing from this list. Our assumption is that most of these companies generate continuous consumer insights, but do so with their internal insights teams with their customer datasets. Therefore, there’s no top- of- mind recall of these companies in the insights industry.

Looking at the GRIT Top 25 List, it’s clear that the buyers are emerging as innovative leaders, and insights are undeniably a competitive advantage that plays a strong differentiator. But suppliers are also not lagging behind. They are a driving force in the ecosystem constantly identifying new methodologies and solutions or synthesizing existing solutions. At Borderless Access, we continually invest in market intelligence to identify possible new solutions that can be created using tech/AI-ML programs that enhance the insights generated and, are as close to real- time as possible while maintaining strict data quality measures and privacy protocols.

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ba-expands-key-sales-leadership-team-multiplying-global-footprints

Deebhu M — Thu, 08 May 2025 11:30:57 +0000

BA Expands Key Sales Leadership Team Multiplying Global Footprints

22 August 2023

Media Coverage

Borderless Access has been on a journey to fast-track its presence across geographies, with the strengthening of its sales leadership hiring across global markets.

The rapidly growing insights and tech-enabled company has been realigning its focus to include the Fortune 100 companies along with the agency clientele, in line with the evolving market research industry. As part of this forward-looking strategy, the company has rapidly expanded its sales team with the appointment of four seasoned sales leaders across the US, UK and the MENA regions.

The roster of new sales leadership includes:

James Robinson for Consumer Insights Solutions; UK & EU
Pradipta Bhattacharjee for Healthcare Research & Analytics; UK & EU
Ashok Veetal for Consumer Insights Solutions; UAE & KSA
Lauren Tuch for Consumer & B2B community solutions, USA

The newly appointed sales leaders bring in a wealth of experience and expertise in consumer insights and healthcare research that align seamlessly with Borderless Access’s mission. With an average of 15+ years of leadership experience in the industry, the new hires possess extensive expertise, having catered to many Fortune 500 clients & MR industry stakeholders.

On the business development front, James Robinson brings his expertise orchestrating campaigns for global companies including Diageo, Reckitt, Pepsico, Unilever and Nokia.

Leading developments on Borderless Access’ healthcare-based clientele will be Pradipta Bhattacharjee, who has shaped long-term strategies for healthcare giants such as Lumanity, Real Chemistry, M-Brain Ltd. and Frost and Sullivan.

Appointed for Consumer Insights Solutions (UAE & KSA) is Ashok Veetal, an MENA expert with exceptional work in the fields of research and analytical exertion with companies like Kantar, 4SIGHT Research and Emami International.

Last but not the least, adding to the trio is Lauren Tuch, a multifaceted force, who has previously worked for companies like Kantar and Dynata across domains ranging from consumer packaged goods to healthcare, entertainment and technology.

“We believe that to successfully broaden our reach and to introduce our proprietary solutions to Fortune 50 companies, we need a robust sales team that can spearhead our growth,” stated Ruchika Gupta, CEO, Borderless Access. “The recent hiring of these four exceptional individuals underscores our commitment to delivering innovative solutions to our clients and accelerating our expansion efforts. We are thrilled to welcome them on board.”

With the expansion of its global salesforce, Borderless Access reaffirms its commitment to enabling its clients’ success through marquee solutions, harnessing technological innovation, and building strong partnerships.

About Borderless Access:

Borderless Access is an award-winning market research company with its digital-first products and solutions for agile research. We cater to our global clientele of MR firms, Ad Agencies, Consultancy firms, and End Enterprises, who need rich, intelligent, and actionable quant-qual insights, with our technology and analytics-driven research solutions – Borderless Access Health, Borderless Access Insightz, Borderless Access Connect along with our proprietary 8 million+ hyper-niche digital panels across 40 global markets. Borderless Access has been Certified by Great Place To Work India for the period of Dec 22, 2022 to Dec 23, 2023.

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borderless-access-launches-online-mobile-ready-panel-in-uae

Deebhu M — Thu, 08 May 2025 11:26:57 +0000

Borderless Access launches online & mobile ready panel in UAE

24 November 2015

Media Coverage

Borderless Access extends its coverage in Middle East by adding over 20,000 validated consumers to its online & mobile ready panel in UAE.

Borderless Access extends its coverage in Middle East by adding over 20,000 validated consumers to its online & mobile ready panel in UAE.

Commenting on the launch Dushyant Gupta, SVP, Borderless Access says,

“The United Arab Emirates (UAE) is home to unique and profitable consumer product group industries. With one of the highest standards of living, largest proportion of expatriates in the world, and an increasing number of incoming tourists, UAE is ethnically, culturally & economically diverse. Growing trade and tourism has helped UAE become one of the fastest growing economies in the Middle East that provides a comprehensive boost to the major areas of opportunities and potential challenges for companies seeking growth. With this trend in mind, we wanted to provide solutions tailored to all kinds of market research needs in the UAE.”

UAE adds to Borderless Access’ growing portfolio of online & mobile panels in 22 countries covering over 1.5 million online respondents and over 300,000 mobile respondents. Middle East has been an underserviced market for global clients. With its opinion panels in Saudi Arabia & UAE; Borderless Access addresses this longstanding gap in the region.

All of Borderless Access’ panelists in Middle East have undergone multi-modal verification on email, phone & social media and are profiled for over 40 parameters ranging from demographics to special attributes such as Emirati ethnicity.

Learn more about Borderless Access offerings on borderlessaccess.com

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