Smartphone Users


Run the most comprehensive smartphone user research with confidence with Borderless Access' smartphone use panel. This is a massive and expansive panel segment, which can be segmented into innumerable profiles based on research demands. Some common profiles include smartphone brand, age and gender, smartphone price category, smartphone operating systems, and smartphone apps used to name a few.

Tracking Changes to Consumer Shopping Behaviour in the US Since the Pandemic

In the United States, the response to the coronavirus has...

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Has your offline tracker gone 'off-track' during this lockdown?

Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers...

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How has the Snacking habits & purchase preferences changed during the lockdown?

How has the pandemic and the resulting lockdown...

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Understanding Consumer Snack Preferences in Nigeria and South Africa

An FMCG major wanted to understand the snacking...

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