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Borderless Access launches - SmartSight - its community & panel management solution.

08 September 2014

The emerging markets panel specialist builds its proprietary panel management solution – SmartSight- to address all stages of panel management.

Online panel services provider Borderless Access has launched its proprietary community & panel management platform – SmartSight. Built on an advanced analytics engine, SmartSight helps understand and predict panelist behaviour across all stages of the panelist life cycle - recruitment, engagement, sampling and incentive management.

Commenting on the launch Ruchika Gupta, President, Borderless Access says,
“Our experience in managing market research projects with varying complexities over the last decade has given us an in-depth understanding of the operational challenges in off the shelf community & panel management solutions. Most solutions focus on email scheduling, delivery and basic reporting but lack insights on when to send the email (notification) and to which device. To overcome these shortcomings and ensure higher response rate we built SmartSight. SmartSight's core feature is its panel analytics engine that allows us to understand and predict panelists' behaviour and helps us in all our panel health management and engagement initiatives.”

Borderless Access now covers over 1.5 million consumers in 17 countries – with proprietary panels in Nigeria, Colombia and New Zealand added recently. Along-with its consumer panels, Borderless Access also has specialist and niche audience panels covering healthcare, mobile, travel, automobile and finance domains.  The company’s global alliances and partnerships reach over 100 million household in 60 countries. 

Borderless Access is an ISO 27001:2005 certified company and the only online panel company within emerging markets listed as preferred vendor for top 10 Honomichl firms.

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