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Borderless Access Hires in UK, Middle East and US


13 May 2021

Media Coverage: https://www.mrweb.com/drno/news31053.htm


Digital MR company Borderless Access has appointed Nick Love as Principal Consultant - BA Health for Europe; Niraj Morey as AVP - Consumer Insight Services for the Middle East Region; and Donna-lee Ginsberg as Senior Account Manager for the US.

Borderless Access sources consumers and niche audiences through proprietary 7 million+ digital panels, across 39 growing and developed economies. Love joins in London, from healthcare/life sciences business process outsourcing firm WNS, where as SVP he led strategic sales and marketing across Europe. Prior to this he worked for Accenture as Director, Business Development, Life Sciences Europe; and iGate as New Business & Global Account Manager, Life Sciences. He is now tasked with driving sales and new business acquisition efforts for the firm's BA Health division.

Morey joined in Dubai last November as a freelance Consumer Insights Consultant, after more than eleven years at Unilever, where he most recently served as Consumer & Market Insight Lead for Personal Care. Prior to this, he spent more than a decade at Kantar, latterly as Group Account Director. Ginsberg joins in the US from fashion retailer Mr Price Group, where she served as Customer Insights Manager, having earlier held customer insights roles for Nielsen, Kantar and Unilever in South Africa. In their new roles, Morey will focus on expanding the company's BA Insightz consumer insight services in the Middle East and other regions globally, while Ginsberg will manage key accounts.

Commenting on the appointments, CEO Ruchika Gupta said: 'The appointments of Nick, Niraj, and Donna-lee are an extension of our pursuit to constantly grow our capacity and capability in key industry verticals, expand our regional reach as well as further empower our insights and analytics capabilities. Their business acumen and wealth of experience will be an asset to the company while expediting our journey towards our vision'.