A range of concerns and developments have led to the swift adoption of electric vehicles (EVs) over the past decade. Considered a disruptive transition by the automobile sector, it is now pushing automobile manufacturers that want to capture a larger share of the market to rethink their strategies. With an aim to uncover more insightful information surrounding EV adoption, Borderless Access conducted an online study across 13 markets to understand not just the shift in attitudes and perceptions of EV owners and potential buyers, but even uncover the opportunities they present for marketers in the near future.
Published on: 03 November 2021
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