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Understanding Buying Behaviours of South Africans: Lower vs Upper Income Groups

Shopping trends and buying behaviours are accurate reflections of the preference and priorities of consumers. Post the pandemic South Africa is witnessing a notable surge in shopping activities and for brands planning to capture the bulk of the market, it is imperative to understand how to effectively target these consumers. Current economic conditions have nudged the South African consumers to significantly alter their shopping preferences and buying styles. Look into our report that aims to highlight the changed South African consumer behaviour by presenting the shopping insights on two different income groups. This insightful report with actionable data features buying behaviours amongst lower and higher-income groups in South Africa uncovered by our consumer insights platform Go2-Insightz.

Published on: 04 August 2022

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