THE RISE OF SMART HOME CONSUMER TECH

Over the past few years, there has been a surge in the adoption of smart home devices, thereby causing rapid growth in its market. Moreover, the pandemic fuelled the growth and changes in the smart home market due to altered consumer needs and demands along with technology advancements and rising investments in this segment. On the flip side, the adoption rate for smart home devices is threatened, majorly by privacy concerns. In an online study, conducted across 11 markets, Borderless Access concluded some interesting facts regarding consumer preferences, usage behaviour and concerns related to smart home devices. Check out this infographic for more details.