Summary of MRMW 2015 Keynote

Our keynote presentation – ‘Do we deliberately lie’ – highlighted the importance of passive (meter) data along with survey data to uncover the truth behind consumer opinions. We surveyed respondents across 6 countries, all had an on device meter running on their phones. We then matched their survey responses with meter data and uncovered some interesting discrepancies in their claimed vs. actual behaviour. We have summarised the most interesting ones in this infographic.