Evolving Consumer Behaviour and Importance of Brand Trust

How have consumer sentiments, behaviour, and expectations in Nigeria evolved since the start of the pandemic and how should brands react to them? BA nsightz Evolving Consumer Behaviour and Importance of Brand Trust How have consumer sentiments, behaviour and expectations in Nigeria evolved since the start of the pandemic and how should brands react to them? To answer these questions, Borderless Access has conducted an online consumer study to measure the evolving consumer behaviour and to understand the importance of brand trust from the consumer’s lens. This infographic provides a glimpse into the key findings of the report. Behavioural Changes One Year Into The Pandemic Washing one’s hands remains the top activity (95%), followed by wearing masks, which has increased by 47%.