Art of Capturing the Attention of a Multicultural Football Fan Base

For the millions of fans around the world, FIFA World Cup is a fest, a spectacle, the time to root for their home teams. But for the countless brands, the quadrennial extravaganza is the perfect opportunity to imprint their presence in the minds of their consumers. And that is a task, which is easier said than done. Hence we asked our panelists from the USA, UK, Mexico, Russia, Germany, and Brazil to figure out which is the brand that stayed back in their memory while they were watching world cup matches.