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Beyond Clicks: Optimizing Travel Ads with Neuro-Marketing and Global Insights

quantitative research approach

Business Problem

  • A travel and tourism major turned to Borderless Access to evaluate the effectiveness of a marketing campaign to optimize its creatives for its tourist destination in the Middle East, tapping into the local and global behavioral insights.

What & How We Did It

  • We tested seven ad options using our quantitative and neuromarketing research approach to assess both rational and emotional cues and responses

Key Insights

  • We looked at the messaging across markets and figured single-minded messaging to work effectively for all the markets. We worked with the company to align the messaging to speak to a well-integrated strong brand cue. Our insights also showed a lack of affinity that the international markets had towards ads showcasing international celebrities for the tourist destination.

Client Impact :

The company was able to identify the optimal approach to its marketing campaign, coming up with creatives that helped the brand differentiate itself with relevant messaging for its consumers. The right media strategy helped the brand see significant growth in its metrics.

Market

KSA Logo

KSA

UAE Flag

UAE

USA Flag

USA

UK Flag

UK

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