Web-Assisted Qual-TDI To Aid New Product Development

Read this case study to know how the expert research solution team of BA Health helped the client understand the web-assisted qualitative telephone depth interviewing (TDI) to develop a new product for patients with Neuromyelitis Optica Spectrum Disorder (NMOSD). The survey methodology targeted neurologists across Germany, France, Spain, and Italy. The study provided the client professional opinion via patient referral forms. The survey participants imparted their valuable feedback to enhance the new product profile which in turn helped the client finalize the optimal positioning elements for launch. Additionally, this case study details how Borderless Access successfully wrapped up this challenging survey with required results within the stringent timeline.