Understanding Consumer Snack Preferences in Nigeria and South Africa

The Borderless Access research team conducted this qual-quant study to help an FMCG major have a clear picture of what people in Nigeria and South Africa prefer for snacks. The client used this study as the base to design its future marketing strategies and launch new products. The research targeted men and women above 18 years and smartphone users. Borderless Access employed an efficient in-house hybrid research solution, that is a mix of traditional questionnaire-based surveys and near real-time digital interaction with respondents. The outcome of the study not only helped the client to know the snacking preferences of the targeted demography but also resulted in new projects