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Tracker Study To Measure Brand Health Across Different Industry Segments


Read this case study to know how the expert research team of Borderless Access helped the client, a telecommunication company track its brand health. The team used tracking methodology and targeted a large group of decision-makers across various industry sectors and with varied responsibilities from several different countries. The objective of the survey was to gain a comprehensive understanding of brand health in terms of awareness, consideration, preference and other related parameters. Since this was a multi-market study that ran across different continents and managed the tracker across different time zones, the team faced several challenges to reach the desired outcome.

Study Type Tracker Study

Geography Multi-country

Sample Size 1000+

Target Group Decision makers from different industry sectors and with varied responsibilities