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Tracker Study to Access Effectiveness of Campaign Messaging


This BA SmartSight case study details how we helped the client, a very well-known digital media research company media buyers from a specific geographical area and engage them to understand their opinions about a specific brand. The survey targeted a group of US Senior advertising professionals. The client wanted to have valuable insights to understand the experiences of the media buyers across different touchpoints, obstacles, expected and unexpected gains. The obtained data eventually helped media providers succeed. With the BA research team’s competence, the overall panel management cost was reduced and the associated challenges were tackled. At last, we successfully concluded the survey and delivered the required data to the client on time

Study Type Tracker

Geography India, China, Japan, Singapore, KSA, UAE, Brazil

Sample Size 1800 for each wave

Target Group BDMs, Full-time Employees and Students