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Tracker Study to Access Effectiveness of Campaign Messaging


This case study by Borderless Access case study helped the client, a global airline company to perceive the effectiveness of a recently launched marketing campaign and the associated messaging. Our research team employed online methodology targeting BDMs, full-time employees and students across India, China, Japan, Singapore, KSA, UAE, and Brazil. This survey came along with a stringent timeline and other challenges. Nevertheless, the BA research solution team delivered the required insights within the specific fieldwork dates without compromising the quota requirement. The client, hence rewarded us with other trackers and ad hoc projects to further help them with their on-going marketing campaign.

Study Type Tracker

Geography India, China, Japan, Singapore, KSA, UAE, Brazil

Sample Size 1800 for each wave

Target Group BDMs, Full-time Employees and Students