In this BA Health case study, our research team presented an overview of the influenza market dynamics. This prescriptive study helped the client analyze the competitive environment of the target market to make way for a new product. Extensive secondary research was conducted to know the feasibility of a new Influenza vaccine in an unknown market. Various research tools have been employed to assess the willingness of the people in the USA and ROW to take the vaccine. Additionally, the case study throws light on the drug price dynamics and key players for European Union and ROW markets. The complete study became the base to prioritize target markets for the product launch
