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Survey to measure Promotional Effects on Product Sales


This case study by the research team of Borderless Access details how we helped the client, the world's leading food and beverage company gauge promotional effects on product sales. Partnered with an EDLP department store, the client wanted to execute a series of in-store promotions based on lifestyle themes to measure the result and effectiveness of their Meal Solutions promotion. Additionally, the survey provided insights on consumer likes and dislikes to drive optimization in future executions that enabled the client to identify and assess the awareness, impact and degree of change in consumer behaviour on exposure to various meal themes. Conducted through an online survey, the study targeted males and females of a certain age group across the US. The outcome of the study enabled the client to move forward with prioritized recommendations to make their service more relevant and appealing to the consumers keeping consumers' needs in mind

Study Type Online Survey

Geography US

Sample Size Per Wave 1700

Target Group People within 20 - 40 years across both genders