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Survey to Compare Online and Offline Purchase Behaviour


This case study by the research team of Borderless Access details how we helped the client, a leading consultancy firm compare online and offline purchase behaviour among Indians. This survey implemented a combination of qualitative, quantitative and data analysis methodologies to obtain the required insights. The study was conducted on males and females living in metros, tier-I, II, and III cities in India. The prime objective of the study was to understand the differences and decision drivers for online and offline purchase behaviour, brand preferences and associations related to retailers (online retailers), capture consumers’ behaviour concerning the offline purchase and compare consumers’ current online behaviour and identify improvement areas for etailers. Apart from a tough deadline, there were other associated challenges that the BA team tackled implementing appropriate tools. We were able to achieve the required sample size with the quotas within the expected timelines. Since we met the deadline, the client too was able to deliver powerful insights to the end client. Our efforts were reflected in improved client experience and regular project inflow

Study Type Survey to compare online & offline purchase behavior

Geography India (Spread across Metros, Tier-I, II, and III cities)

Sample Size 8 FGDs and 1710

Target Group General public in Metros, Tier-I, II, and III cities