"This case study by the research team at Borderless Access details how we helped the client, a technology company ascertain the latest market trends and perceptions of technology products amongst consumers and wanted to make informed decisions about advertising. The tracker study targeted gen pop, teens and small businesses and with hard quotas on age and gender across India, China, Russia, Brazil. Our client wanted to understand the preferences of respondents on technology products for their personal use. The outcome was successful, with the client receiving the specified deliverables on time. Also, the client was happy with the output quality and the processes undertaken by our team managing hard quotas"
