Survey on SUV owners and expected buyers

This case study by the research team of Borderless Access details how we helped the client, a leading SUV manufacturer, have insights regarding SUV owners and potential buyers to understand their preferences while buying SUV. The prime objective of the study was to determine their potential buyer’s preferences in SUVs across Australia. This Ad hoc study targeted potential SUV purchasers in the next 12 months across Australia. The BA research team was successful in monitoring and identifying key areas of buyers’ interests using our targeted surveys and uncover some intriguing insights with the potential to increase SUV sales for the manufacturer. The results fulfilled the client’s wish to meet consumer demand.