Case Studies Details

View All

Survey on brand preferences of household products

Study to understand brand preference and purchase behaviour of the respondents who already owned or intended to purchase a mobile phone, a refrigerator and Home Theatre System in the following 12 months

Study Type Full Service

Geography India, China, Brazil, Australia

Sample Size 1200 completes (400n * 3 segments) per country

Target Group Consumers who own or intend to purchase a Mobile Phone, Refrigerator and Home Theatre System in the next 12 months