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Survey for beer consumers in Colombia


This case study details how the research team at Borderless Access helped the client analyze beer consumers in Colombia, South America. The survey targeted beer drinkers of a certain age group. Lower response in the field than anticipated and other associated challenges were tackled implementing appropriate tools and measures. Incentives were increased to achieve the required responses within the stipulated timeframe. Additionally, the project was closely monitored throughout local hours and hence we could keep the client updated on the progress. Finally, the research team successfully concluded the survey, achieved quota splits and delivered all the required insights on time

Study Type Analyze beer consumers in Colombia

Geography Colombia,south america

Sample Size

Target Group Beer Drinkers aged 18-50 years