Study to understand the perception & pattern considered in purchasing cereals

This case study by the research team of Borderless Access details how we helped the client understand the perception & pattern considered in purchasing cereals by decision-makers. The team implemented an ad hoc study methodology targeting females, who are chief cereal buyers in their household falling in a certain group across Rio de Janeiro, Brazil. The survey had several challenges associated with the demography of the targeted geography which resulted in low response rates. However, the BA research team successfully concluded the study in the stipulated timeline. We met the required numbers and managed to provide quality responses.