Study to Measure Changes in Cooking Behaviour among South Africans

Borderless Access presents this case study that helped our client, a leading global CPG company gauge the changes in cooking behavior, over time, and their preference for home-cooked meals over other meal types among South Africans. The objective of the survey was to identify the right audience for their meal-kits and their path-to-purchase. This mobile diary study type gathered empirical data based on observations made, targeting people who prepared meals at home in different South African cities. The outcome of the study revealed the importance of digital market research by illustrating its reach and capabilities, especially in a region like Africa.