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Case Studies Details
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Study to Measure Changes in Cooking Behaviour among South Africans
Consumers’ cooking behaviour in RSA, overtime, and their preference for home-cooked meals over other meal types.
Study Type
Mobile diary
Geography
13 cities across South Africa
Sample Size
300
Target Group
PEOPLE WHO PREPARE MEALS AT HOME, AGED OVER 25 YEARS, WITH AN LSM OF 7+