This case study by the research solution team of borderless Access details how we helped the client, a beverage company ascertain the latest market trends and perceptions of coffee consumption amongst consumers as it wanted to make informed decisions about advertising to its target audience. Using mobile diary and targeting smartphone users above 18 years of age across China. Our client was very happy with the insights received, which helped them make informed decisions about their advertising campaigns to target the right consumers at the right time and channel
