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Online Study on the Influence of COVID-19 on Alcohol Consumption Patterns

Through this survey, the expert research team of Borderless Access helped the client understand the influence of COVID-19 pandemic on alcohol consumption patterns among the people of South Africa. A machine learning (ML)-based dynamic sampling was employed to meet the tight timeline of the survey. The study provided qualitative insights into consumer’s alcohol purchase behavior and consumption frequency of different categories of alcohol pre and during the lockdown. Moreover, the client also familiarized with the popular choice of brand and key factors for switching brand. Impressed with the competence of BA’s research team and quick turnaround, the client rewarded us with additional qualitative research projects based on the merits of our digital research methodology

Study Type Online study

Geography South Africa

Sample Size n=500

Target Group 18+ years of age General population