Measuring Campaign Reach for a Media Conglomerate in Real-time

This case study by Borderless Access details how we helped our client, a leading media conglomerate in measuring the effectiveness of their latest campaign across channels. Targeted the metropolitan cities in India, this survey gauged the client’s campaign reach across three different media. The impact of the specified forms of medium was further analyzed in terms of brand awareness and brand loyalty to understand the effectiveness of TVC vs digital advertising. The case study further details the survey tools that the expert research team of BA implemented to capture digital behavioral data across the three different mediums. The findings of the study provided our client with detailed, actionable insights about their brand campaign and their customers like never before