Measuring brand health campaign effectiveness for a leading health & fitness brand

This BA Health case study helped the client, a leading health and fitness brand gauge the cut-through of its campaign for a parent brand with four sub-brands and its impact on brand health. This real-time brand health measurement targeted male and female working professionals of a certain age group in certain cities in India. The survey additionally evaluated customer’s perception regarding competition and the effectiveness of the campaign. Overcoming all the challenges associated with the study, Borderless Access completed the survey in the specified timeline and delivered the required insights to the client. We further provided the client with specific focus areas of brand metrics for future campaigns for the client to yield improved results