This case study by BA Health listed the key performance indicators (KPI) that further provide an overview of the In Vitro Diagnostics (IVD) market. A quantitative method of study was employed on the target market across NA, EU, APAC, and Rest-of-world to identify the KPIs critical for business. The list along with the analyzed IVD data was then used to create a single dashboard revealing business unit and product performance across regions. This MS Excel dashboard could display global data by KPIs and business unit and captured product share, market share along with growth rate bi-monthly and quarterly. The completed survey helped the stakeholders to have a complete view of their global business units and their business share.
