This case study by the research team at Borderless Access tracks the media consumption habits, attitudes, and spending habits of senior global business executives. A global syndicated media and insights project, this survey targeted senior business decisions makers from private companies with 50 employees or more across multi-country. Our client wanted to know what all business finance luxury products senior global business executives mostly spend on. The survey, since targeted various geographical regions, had several associated challenges. However, our competent team deployed appropriate tools to tackle those challenges and deliver the required insights on time. The client was pleased with the survey results and was able to infer reliable insights from our data, which enabled it to implement decisions faster. The client was keen to increase the overall sample for upcoming trackers
Study Type Tracker study
Geography Multi-country
Sample Size
Target Group Senior business executives / Senior management / Department heads