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Global Brand Health Tracker for a Technology Major


Borderless Access presents this case study about how our expert research team helped a leading technology major to track its global brand health in terms of awareness, consideration and preferences of their products and services among their customers. The team deployed a continuous tracker study targeted across The Americas, being North, Central and South America (AMS); Europe, the Middle East and Africa (EMEA) and the Asia Pacific and Japan (APJ) region to obtain desired outcomes. The survey had a set of associated challenges that the research team tackled by implementing appropriate measures. We completed the survey and provided the required insights to the client in the stipulated period. The client was very satisfied with the domain knowledge and efficiency built over time by our team. Our efficient work allowed the client to focus all their efforts solely on driving their brand, using the insights we gather, without worrying about the operational aspects

Study Type Online brand health tracker on IT products and services

Geography AMS, EMEA, APJ region

Sample Size Sample Size N=10,000

Target Group Consumer and B2B