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Deciphering Consumer Purchase Decisions Via Geo Tagging Technique


Borderless Access conducted this survey to help the client from South Africa decipher consumer purchase decisions making factors for a certain snack. This case study details how our research solution team reached the objective using geotagging technique targeting food and beverage purchasers in the specified cities of South Africa. The team employed a custom, geo-tracking smartphone application to track the activity of all respondents which further enable us to obtain accurate and specific purchasing behaviors. Additionally, the BA research team designed a chat group to connect the respondents with the participants. The client was extremely pleased with the outcome of our geo-tagging augmented campaign due to the intelligence they could gather with this study

Study Type Geo Tagging, Adhoc Study

Geography Johannesburg & Cape Town

Sample Size N=500

Target Group Food & beverage purchasers