Case Studies Details

View All

Deciphering Consumer Purchase Decisions Via Geo Tagging Technique

Here is how we helped our client from South Africa in understanding when, where and what did the consumers prefer to snack through the day and what were the decision making factors which lead to purchase a certain snack.

Study Type Geo Tagging, Adhoc Study

Geography Johannesburg & Cape Town

Sample Size N=500

Target Group Food & beverage purchasers