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Consumer Panel Building for a Technology Company

This case study by the research team of Borderless Access details how we helped a reputed consumer technology company upgrade to a robust and user-friendly panel management software with cutting-edge survey functionality and comprehensive panel management tools, to manage their proprietary research panel. This panel transition and end-to-end panel management research were conducted across the US, UK and India. Learn how Borderless Access proposed its indigenously built technology platform - ‘SmartSight’ to address the client’s challenges on control, flexibility, scalability, customizations and automation. The transition of the technology and migration of the panelist database was completed within the permissible timelines with the client showing a significant ‘upside’ in terms of data quality of their panel database.

Study Type Panel Transition & end-to-end panel management

Geography US, UK & India

Sample Size 70,000

Target Group Consumer Panel for a Technology Company