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Assessing Consumer Usage & Attitude for Online Activities in Europe

The in-house research solution team of Borderless Access helped the client understand the context behind a consumer’s various usage and attitude for online activities in Europe. The Borderless Access team assessed the social behavior of survey respondents within different segments of online activities. The objective of the survey was however was not known to the respondents as the questionnaire had a set of masked questions. The panelists were promised dynamic incentives to keep them motivated and engaged to obtain quality outcomes. The client was very impressed with our comprehensive research & sampling approach along with a fast turnaround to test/setup/monitor over 150 live links

Study Type Consumer Usage & Attitude

Geography Multi-market

Sample Size n=30,000 (200 completes *11 markets * 14 segments)

Target Group 18+ years of age General population