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Assessing Consumer Usage & Attitude for Online Activities in Europe


Through this BA Health’s predictive study conducted across 14 African countries, the client had a clear picture of the market targeted to women with postmenopausal osteoporosis. The objective of the study was to provide the client a better view of the business scenarios hence paving the way to enter the target market. The objective was achieved by employing various survey tools to develop a patient-based forecast model covering market value for all 14 countries, testing forecast results and then finalize the forecast model. The outcome of the study equipped the stakeholders well to enter the prioritized markets and eventually win marketing exclusivity for African markets

Study Type Consumer Usage & Attitude

Geography Multi-market

Sample Size n=30,000 (200 completes *11 markets * 14 segments)

Target Group 18+ years of age General population