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Product Line Optimization Study for Automotive Brand


The BA research solution team carried out this hybrid study to help a leading infusion device manufacturing company understand users’ perceptions about their products. Additionally, this study revealed facts to know whether consumers are willing to purchase a new product based on certain features. The hybrid study targeted various medical professionals and procurement managers in the Philippines. Through computer-assisted personal interviewing, a mix of oncologists and pediatricians delivered insights on the likeliness of the new infusion device being purchased, the prevailing utility of infusion pumps, the expected price expected and the preferred purchase price. These insights helped the client to gauge the likeliness of purchase of infusion devices

Study Type Full service study

Geography India, UK, Turkey, and China

Sample Size

Target Group Consumers who take automobile related decisions in their households