Product Line Optimization Study for Automotive Brand

This case study details how the expert research team of Borderless Access helped a leading automobile manufacturer in developing an effective positioning strategy for their planned sub-brand, considering the positioning of their existing brands and competitors. This full-service study targeted consumers who take automobile-related decisions in their households across India, UK, Turkey, and China. As per the client’s requirement, our team designed a strategy to optimize their product portfolio to lower brand cannibalization and take on competitors aggressively and helped to estimate utilities for new concepts alongside existing ones and to turn them into a market share simulator. The client appreciated the team’s competence that we had delivered the required data in the stipulated period.