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Manager – Digital Marketing (Performance and SEO)

Full time

Responsibilities

You'll be responsible for growing key metrics for brand awareness, user acquisition, and retention. This would include leading initiatives across multiple paid and organic channels globally and regionally.

 

Overseeing marketing campaigns, creating digital advertising and SEO strategy and execution, globally.

 

A typical day would require you to wear many hats. Prioritizing tasks, managing deadlines, and effectively balancing short-term projects with long-term strategic initiatives. 

 

PRIMARY RESPONSIBILITIES

·         Plan and execute all ‘B2B digital brand awareness and lead generation activities’ globally, including SEM, SEO, Display, Re-marketing, Social (LinkedIn, YouTube, Twitter, Xing), Programmatic, etc.

·         Drive these campaigns and track ROI.

·         Manage digital advertising, SEO, email and social media marketing, globally.

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

·         Create and manage new system/processes for automation of lead inflow.

·         Study, identify trends and insights, and optimize existing campaigns, spends, and performance based on these insights.

·         Strategize ways to improve and track website performance.

·         Brainstorm new and creative growth and optimization strategies.

·         Collaborate and work closely with sales and other business verticals and other relevant stakeholders to successfully plan and execute various campaigns.

 


REQUIRED KNOWLEDGE AND EXPERIENCE

·         Master’s degree; full-time from a premier institution.

·         5-6 years’ experience in running Digital Marketing and lead generation campaigns.

·         Proven track record of delivering tangible results.

·         Thorough knowledge of emerging technologies across digital space and passion to keep up with the latest trends in digital and performance marketing.

·         Proficient in SEO tactics to improve website performance and achieve organic marketing goals.

·         Hands-on experience with Google Analytics.

Work Timings

Flexible working Hours.

If you are unable to find a suitable opening from the above list, then you can email us your resume at: career@borderlessaccess.com